Public Image vs Public Relations

Public image is the public’s perception of your organization. It is your image and reputation in the community.

Public relations is the process of creating and maintaining a positive public image. It informs the community about your activities, events, and services. It builds awareness and credibility by drawing attention to newsworthy and attention-worthy activities of the organization.

Timely Topics

Rotary Color Palette

What are the official colors of Rotary? What are the current logos and fonts? Learn all about it here. 

The Importance of Branding

Why bother with branding anyway? 

Is Your Club Using the Correct Logo

The official logo changed in 2013. Is your branding current?

Brand Center

Tell the story of Rotary and how we are people of action in your community and around the world. Find images, videos, logos, press releases, templates to create your own pamphlet, club logo, and much more. You must create an account and login to access the brand center materials.