Rotary Releases a Social Business Strategy for the Future

Posted by John Borst 
on Jul 03, 2012
 
With little or no fanfare Rotary International has released what is likely to be just the first phase of a Social Business Strategy (SBS). The presentation was made public at a breakout session at the Bangkok convention. It has just been posted to “Slideshare”. 
 
Rotary social business strategy presentation from the 2012 RI Convention in Bangkok
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Rotary social business strategy presentation from the 2012 RI Convention in Bangkok — Presentation Transcript

 

1. Rotary’sSocial Business Strategy

2. Now: Rotary talks, everyone listens Future: collaborate Rotarians talk connect The world listens partners engages

3. What do these Rotarians have in common?

4. What do these Rotarians have in common?

5. What do these Rotarians have in common?

6. Collaborative Platforms NOWLack of collaborative platforms is keeping Rotarians separated.

7. Collaborative Platforms FUTURE

8. BackgroundHow can we better connect RotariansUsing social mediaTo maximize impact

9. Rotary’s social business strategyRotary will increasingly use digital, socialstrategies to engage Rotarians, the “familyof Rotary”, and the general public.These tools will make it easier for Rotariansto build and deepen relationshipswith one another and to discuss andcollaborate on Rotary-related business.

10. Making Connections Today • International Convention • International Assembly • Zone Institute • Friendship Exchange or GSE • Rotarian Fellowships • Mutual Friends • LinkedIn

11. Connecting with Member Profiles • Comprehensive profiles, searchable by attributes and interests • Network of contacts based upon user needs • Ability to contact others through the platform • Comprehensive Rotary calendar containing local events• Private groups based on Rotary business needs

12. Member ProfilesBig Picture: Social Business & Other Key Rotary Initiatives

13. Idea Platform• a common passion • a desire to begin a project • seek input and validate the idea • find others who want to help

14. Idea Platform

15. Idea Platform

16. Idea Platform

17. Rotary App Store• looking for a better way to manage club business • want to know what’s available • need help evaluating solutions

18. Rotary App Store What is an “app store?”

19. Rotary App Store Why does Rotary need an app store? Rotarians can help each other select the best online tools!

20. Rotary Club Locator in the Apple App Store

21. Rotary App Store

22. Rotary Showcase • Community Service • Vocational Service• International Service • New Generations

23. Rotary Showcase xxxxxxxxxxx

24. Rotary Showcase xxxxxxxxxxx

25. Rotary Showcase xxxxxxxxxxx

26. Rotary Showcase Facebook Updates

27. Rotary Showcase

28. Social Business StrategyHow does social business fit with the Strategic Plan?

29. Social Business Strategy How does social business fit with the Strategic Plan?Foster club innovationand flexibilityEncourage clubs toparticipate in a varietyof service activitiesDevelop leaders

30. Social Business Strategy How does social business fit with the Strategic Plan? Increase collaboration and connection with other organizationsFoster club innovation Create significant projectsand flexibility both locally and internationallyEncourage clubs toparticipate in a varietyof service activitiesDevelop leaders

31. Social Business Strategy How does social business fit with the Strategic Plan? Increase collaboration and connection with other organizationsFoster club innovation Create significant projectsand flexibility both locally and internationallyEncourage clubs toparticipate in a variety Publicize action-orientedof service activities service Encourage clubs toDevelop leaders promote their networking opportunities and signature activities

32. Engage Rotarians in the co-creation of value