The RI Board has adopted a revised strategic plan, effective July 2010, that comprises three priorities, all of equal importance to Rotary's future.
 
The priorities are:

  • Support and strengthen clubs.
  • Focus and increase humanitarian service.
  • Enhance public image and awareness.

Clubs and districts can use the three priorities in the RI Strategic Plan as a basis for developing their own plans, tailoring them to their size, the varied skills of their membership, and the needs of the communities in which they serve.

"The revised strategic plan focuses RI's efforts on the clubs and getting back to basics," says RI Director Thomas Thorfinnson. "RI's main role should be supporting clubs and helping them to expand their service and publicize the accomplishments of their efforts."

The revised RI Strategic Plan as well as other resources for strategic planning are now available for download at: http://www.rotary.org/strategicplan