August was membership month and membership was a common point of discussion during the visits. Many clubs are looking at new ways to attract and retain membership. Many have found that being in the public eye while working on projects affecting their communities has had a positive effect on recruitment. Some have found that engaging their members actively in projects is a definite factor in retention. The biggest reason for joining is being asked to join. Potential members are looking for fellowship, networking and a chance to give back, and belonging to Rotary is a way of doing all three.
September with “back to school” is fittingly Basic Education and Literacy month. Is your club involved in a literacy project locally or internationally? Local projects can be hands on at a local school reading to students, having them practice reading to you, donating books to the school or local library, adult reading programs and so on. There is a huge amount of satisfaction helping someone, young or old, learn that they can read! Internationally our district Rotarians are helping build and furnish schools for children and adults as well as promoting mother and child learning. Here is an opportunity for you and your cub to become an even greater gift to the world!